Excellence in public speaking is not gender-dependent.  However, certain psychological traits – such as risk aversion, willingness to compete, or aversion to feedback – contribute to explaining gender differences that occur not only in occupations, wages and careers, but in development in the area of public speaking. The ability to give a good public presentation is relevant for career prospects and leadership positions; presenting information publicly, clearly and eloquently creates an important competitive advantage in a variety of job settings.

At the same time, public speaking is often a possible source of anxiety and embarrassment. If men and women differ in their willingness to deal with the stress deriving from this type of exposure to judgment, this could in turn cause gender differences in career prospects and access to top positions.

Consider this question I hear a lot from women who attend my public speaking workshops: “Do you have examples of great women public speakers?”

The answer is YES! It’s always a great idea to learn from, and then model, the best public speakers, no matter the gender.

Below are 6 tips that I synthesized from watching and admiring a lot of effective women presenters. My hope is that if you apply some of these practical and easy-to-implement tools, they will uplevel your confidence and help you more effectively engage your audience. 

TIP #1: PROJECT CONFIDENCE
Have you ever heard the phrase, It’s not about what you say, it’s how you say it?  There’s a lot of truth in that.

As women we can often be seen as either being too meek and modest OR too strong and aggressive in our speaking. The goal should be to strike a balance between those two extremes -- something that comes from authentic, confident self-expression.

According to a doctoral thesis examining the subject from the University of Wolverhampton, “a highly confident speaker is viewed as being more accurate, competent, credible, intelligent, knowledgeable, likable, and believable than a less confident, uncertain speaker.”

Confidence is the most important key when it comes to public speaking and presenting. 

So, how do you project confidence?

There are two schools of thought on this one: The first is an external approach with the “fake it until you make it” attitude or as social scientist and “Power Pose” enthusiast Amy Cuddy says: “fake it until you become it.”  The second is an internal approach where you focus within, learn to silence the inner critic, and exude confidence naturally. 

The truth is that BOTH approaches have value.  The key is to find what works best for you and then lean into that approach, embrace it and make it your own.  When I work with clients, I help them create a holistic balance between the external and internal, allowing them to BE confident and not just ACT confident.  (Interested in this unique way to own the stage and tell your story?  Get in touch today!)

TIP #2: PRACTICE AN ASSERTIVE TONE

The best and fastest way to sound more assertive is to reduce your uptalk. What is uptalk? 

Uptalk is when you raise your intonation at the end of a sentence. It’s when you say, “this article is great???” vs “this article is great.” The first sentence adds the question mark signal at the end of your sentence and subconsciously reduces the impact of what you are saying. 

That raised intonation and its association with a question are what makes uptalkers sound less assertive (because they sound less sure of themselves).

Everyone uptalks but women tend to use it more than men. There is even a study by Tom Linneman showing that women who answered correctly on Jeopardy used uptalk 48% of the time compared to men who used uptalk just 27% of the time. Again, the tendency by many women is to attempt to appear more modest and humble but when we use uptalk it communicates doubt and uncertainty.

Uptalk can be reduced with awareness and practice. Simply catching yourself when you uptalk will reduce it. Also, practicing reading and talking in a declarative tone will train your vocal muscles to do it consistently. The important thing to remember is that being more assertive does not mean sounding angry or aggressive or arrogant. It simply communicates certainty.

TIP #3: ENGAGE YOUR AUDIENCE

Have you ever been in a presentation where you were talked “at” the whole time?

It must’ve been exhausting… and boring!

When speaking to an audience, avoid coming across as a one-way flow of information. Instead, engage your audience by pausing, asking simple, relevant questions, and referring to things someone else has said or done. 

This is just a fraction of the engagement techniques you could utilize to make your presentations more engaging to the audience. To be more engaging, you have to learn and practice certain techniques until they become second nature. The trick is not to bombard your audience with techniques, but to be thoughtful about finding opportunities to engage with them throughout your presentation.

 

TIP #4: INCLUDE STORIES IN YOUR SPEAKING

If you are interested in influencing people at a deeper level, USE STORIES.

Paul Zak, a neurochemist specializing in brain chemistry once said that “Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry.” 

The operative phrase, “change our brain chemistry” provides such deep insight into how powerful stories are. If you are not using stories,  you are leaving a lot of power on the table.

Most women I work with think the story they share has to be incredible in some way. Nothing is further from the truth. Thinking like that will prevent you from utilizing stories because you are constantly seeking the “perfect” story. A simple story is as powerful, if not more powerful, than a complicated story. The story Paul Zak used to test people’s brain chemistry changes is very simple. You can see it towards the end of the video here. Even though the story was simple, it still altered the audiences’ biochemistry. Which means it worked – and it worked well.

TIP #5: USE HARD EVIDENCE
We all know about right-sided versus left-sided brain people.  The truth is that all people have two sides to their brains! To win over the right brain you share stories, and to win over the left brain you share facts.

As a speaker, you need to be balanced with your communication approach and make sure you are appealing to both sides of the brain.

When you share an opinion, make sure you have the right evidence to support it. For example, if you say, “AI is the future of computing” (an opinion) you need to follow up with some concrete evidence to support that opinion versus just saying “because it feels right.”

There are three main categories of evidence you can always rely on to support your claims:

1. Logic: This is the simplest evidence device in existence. Basically, you just reason logically with your audience. 

2. Data/Science: This is where you back up your claims with studies or research.

3. History: You use historical precedence to justify your claims.

TIP #6: BE YOU, BE UNIQUE
Billions of advertising dollars are spent each year to teach us who we are as women. There may be nothing wrong with that from the perspective that the ‘goods and services economy has to work somehow’, however, we don’t “need” anyone or anything to tell us who we are – no one does!

What’s important here is to stay in touch with your personal style and authenticity when you are speaking and presenting. Sure, Michelle Obama may do it this way, Oprah may do it that way, but concentrate mostly on how YOU do it – and drown out all the advertising noise telling you “femininity” means anything other than what you make it mean.

Sure, as I said earlier, it’s good to learn from others and get ideas from the masses, however, what will help you stand out as a powerful woman and leader when presenting, is the uniqueness only YOU bring to the table.

Your own story and your own approach are your biggest assets. When I was getting trained to lead the Women in Leadership Training at Magnetic Speaking, I was terribly nervous because I thought I had to teach the material exactly like the other trainers.

On the night before my first training, I realized that I can’t be Julia, I can’t be Peter, I can’t be Rahul, all I can be is me. And, I added some of my own unique style and curriculum in a way that only I can deliver. It was an amazing revelation that caused most of my jitters to disappear.

The next day, I nailed the training and the women who attended the Bootcamp stayed around afterward asking me questions and wanting tips. It felt good because while we were all very different, we connected through ME being MYSELF.

Women and public speaking is a topic close to my heart. My ability to communicate has helped me tremendously in my career and in my personal life. Communication is really the only thing that connects each of us and our ideas to other human beings. It’s incredible that we literally create everything first through our thoughts and then our words. 

If you are ready to start telling your story confidently and authentically, get in touch today!